How Bay & Bay Transformed Award Day from Uncertainty to Confidence

Overview

The Challenge

Bay & Bay Transportation is a full-service carrier and freight brokerage with operations across the Midwest and beyond. Like most brokers, their pricing team faced the annual RFP season with a mix of historical data, market intuition, and a healthy dose of uncertainty.

Award Day — the moment shippers announce which lanes go to which carriers — had long been a stressful unknown. Were the rates right? Did they leave money on the table? Was the strategy backed by data or just experience?

"We were operating on gut and spreadsheets," said the VP of Pricing. "We needed something that could turn our instincts into a defensible, data-driven strategy."

The Approach

Bringing Beagl Into the RFP Process

Bay & Bay began integrating Beagl's platform at the start of the RFP season. The goal was simple: use Beagl's lane-level analytics and network matching tools to build rates rooted in real capacity data and forward-looking market signals.

The team used Beagl to match each inbound RFP lane against their known carrier network — immediately surfacing which lanes they had genuine capacity coverage on, and which were high-risk commitments. Seasonality data helped them understand where rates were likely to move, while lane-level risk scores flagged positions where margin could erode.

Results

Measurable Impact Across the Pricing Desk

The results of Bay & Bay's first full RFP season with Beagl were significant. Rather than reacting to Award Day outcomes, their team could predict them — and adjust strategy accordingly before bids were finalized.

Beyond the numbers, the team noticed a qualitative shift: pricing meetings became shorter because decisions were supported by data. Disagreements about lane strategy were resolved by looking at the same verified source. And Award Day itself changed character — from a stressful reveal to a confirmation of what the data already suggested.

"I actually look forward to award announcements now," the team noted. "They've become an opportunity to confirm the strength of our strategy, not question it."

Takeaway

What This Means for Brokers

Bay & Bay's experience reflects a broader truth in freight brokerage: the brokers who win more freight aren't necessarily the ones with the lowest rates or the most carrier relationships. They're the ones who can make confident, data-backed decisions faster than their competition.

Beagl doesn't replace the judgment of experienced pricing professionals. It amplifies it — giving teams the verified data they need to act on their instincts with confidence.